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BANANA BOAT REMAINS FLW OUTDOORS SPONSOR THROUGH
MINNEAPOLIS (July 1, 2003) — Banana Boat, a leader in the sun-care industry,
will remain an FLW Outdoors sponsor for the 2004 season, the company announced
Tuesday. Banana Boat, the official sun-care brand of FLW Outdoors, is a
visible sponsor on all six of FLW Outdoors’ lucrative tournament trails.
Banana Boat signed on as one of FLW Outdoors’ premier
sponsors for the 2003 season to capture the attention of America’s 55 million
anglers. FLW Outdoors has continued to grow professional angling both in
field sizes and purse sizes, garnering the attention of loyal fans that
turn to sponsor products while shopping.
“Protection from the sun is critical in preventing
the development of dangerous skin melanoma and allowing for the full enjoyment
of a day outdoors,” said Parker Gilbert, vice president of marketing for
Banana Boat. “FLW Outdoors offers us a great opportunity to reach the huge
angling community and their families to talk about the responsible way
to enjoy a day in the sun. Fishing is a perfect platform to discuss the
merits of sun protection since it is not only a fun family outdoor experience
but also a particularly vulnerable sport to sun damage and sunburn due
to the strong reflective properties of the water.”
Banana Boat is one of a growing number of FLW Outdoors’
sponsors that use their sponsorship to promote a professional angling team.
Team Banana Boat includes professional angler Kevin Vida of Clare, Mich.,
who can be seen on the tournament circuits in a NASCAR-style Ranger boat
bearing the Banana Boat logo. A matching Chevy Trailblazer tow vehicle
is also used by FLW Outdoors at each FLW Tour stop.
Through its sponsorship, Banana Boat participates
in the Family Fun Zone at all Wal-Mart FLW Tour events, offering free product
samples. Banana Boat is also publicized in the wide spectrum of media maintained
by FLW Outdoors, including the “FLW Outdoors” television program in which
Banana Boat sponsors UV index updates; “FLW Outdoors presented by Wal-Mart”
radio programming; FLW Outdoors Magazine advertisements; prominence on
FLWOutdoors.com; signage at tournaments; and inclusion in tour promotional
and public relations materials.
“Adequate protection from the sun is essential for
people spending time outdoors, so sunscreen and fishing go hand in hand,”
said Christine Creed, vice president of marketing for FLW Outdoors. “FLW
Outdoors is proud to team with a brand as widely recognized and reputable
as Banana Boat to inform anglers and their families about the importance
of sun protection.”
FLW Outdoors is the world’s leading marketer of
competitive fishing. It administers the Wal-Mart FLW Tour, the world’s
most lucrative bass-tournament series; the EverStart Series, the pathway
to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend
anglers. FLW Outdoors also operates the Wal-Mart Texas Tournament Trail;
the Wal-Mart RCL Walleye Tour, the world’s most lucrative walleye-tournament
series; and the Wal-Mart RCL Walleye League for weekend anglers.
Wal-Mart and many of America’s most respected
companies support FLW Outdoors and its tournament trails. Wal-Mart has
been the title sponsor of FLW Outdoors since 1997. For a complete list
of FLW Outdoors sponsors and for more information about the premier products
and services they offer, please visit FLWOutdoors.com.
For more information about FLW Outdoors tournaments,
visit FLWOutdoors.com or call (270) 252-1000.
Banana Boat, a Playtex Products Inc. company, offers
a wide variety of products – from sunscreens and tanning lotions to burn-relief
gel. Banana Boat is the nation’s second-largest brand name in the sun-care
industry. Playtex Products is headquartered in Westport, Conn.
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