Minnetonka, MN- Cabela's Masters Walleye Circuit, the premier
organization in competitive team walleye fishing, will expand its reach to
more anglers in more states for the 2004 tournament season, with the
addition of a new East Division. Teams will compete in a new two division
format; MWC Central Division and MWC East Division.
    
"Anglers in Ohio, Pennsylvania, New York and surrounding states have been
asking for this for some time." stated Director Kristine Houtman.  "The new
division and Challenge format is a great addition to the Cabela's MWC trail
because it not only offers new opportunities for eastern anglers, it also
benefits long-time MWC competitors who have fished the circuit for years."

Each of the Central and Eastern divisions will feature three events on some
of the nation's most renown walleye waters, with tournament purses of
$100,000 each, based on a full field of 200 team. Anglers will compete for
the coveted Team of the Year title in each division, plus those who finish
in the top 10 percent, overall, in each division will earn a spot in the
prestigious Cabela's MWC World Walleye Championship and the chance to win
its $25,000 first-place prize.

In addition, anglers who take the MWC Challenge by fishing all three events
in their division, plus any one of the three events in the other division,
will have an additional chance to make the Championship roster. The top 20
percent of MWC Challenge competitors will go to the Big Show.  Plus, $20,000
for MWC Team of the Year pays out to the top team in the MWC Challenge, an
added incentive to fish a fourth tournament.

"The communities hosting MWC in 2004 are very excited for the opportunity
and will roll out the red carpet for MWC anglers," stated Houtman.  "The
quality of the fisheries in each and every site is so strong; we really
expect a great year for tournament competition." MWC views expansion as an
opportunity to grow team walleye fishing to national stature, stating that
it's a natural progression.

2004 MWC Central Division:
March 27 & 28:  Illinois River, Spring Valley, IL
June 26 & 27:  Lake Winnebago, Oshkosh, WI
September 18 & 19: Leech Lake, Walker, MN

2004 MWC Eastern Division:
May 22 & 23: Lake Ontario, Henderson Harbor, NY
July 17 & 18: Lake Chautauqua, Jamestown, NY
August 7 & 8: Saginaw Bay, Linwood, MI

2004 Cabela's MWC World Walleye Championship*
October 13-16: Mississippi River, Prairie du Chien, WI.  
*for 2003 season qualifiers

    Purchased by the North American Fishing Club (NAFC) in 2001, which
then partnered with mail-order and retail sporting goods giant Cabela's, the
MWC has set the standard for professional walleye tournaments.  It features
the nation's top walleye anglers and sports the most lucrative payouts in
professional team fishing. Team entry fee is $600. Also, a portion of every
entry fee is specifically designated for walleye conservation for fisheries
improvements.

MWC brochures containing the 2004 schedule, entry forms and rules are
available by calling toll free (877) 893-7947, by e-mail at,
events@fishingclub.com, or via the Internet at,
www.masterswalleyecircuit.com.

MWC sponsors include Cabela's, Ranger Boats, Mercury Marine, Lowrance
Electronics, Lindy Legendary Tackle, Berkley Trilene, Progressive Insurance,
The Outdoor Channel, North American Fishing Club (NAFC), Cotton Cordell,
Yum, Daiichi, MotorGuide, Panther Marine, Lure Eyes, Optima Batteries,
Walleye Assassin, and National Freshwater Fishing Hall of Fame.

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