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Updated: 11/17/03
MINN KOTA CONTINUES TROLLING WITH FLW OUTDOORS SPONSORSHIP
MINNEAPOLIS (Nov. 12, 2003) — FLW Outdoors announced Wednesday that
Minn Kota, the world’s leading manufacturer in bow- and transom-mount trolling
motors, has extended it’s sponsorship with a new multiyear contract. Minn
Kota has been a member of the FLW Outdoors sponsorship team since 2001
as the official trolling motor of the Wal-Mart FLW Tour and FLW Outdoors’
other bass- and walleye-tournament series.
Fishing draws more than 52 million anglers to the waters
across America each year. According to the U.S. Fish and Wildlife Service,
anglers, on average, are wealthier and more educated than the U.S population
as a whole, making the group a prime consumer base for well-known brand
names like Minn Kota.
“Our company continually strives to bring anglers the
highest-quality equipment so that they have an enjoyable experience out
on the water,” said Kelly Grindle, group vice president for Minn Kota.
“Our partnership with FLW Outdoors provides a valuable asset by allowing
us to get our products in the hands of professional anglers, who are the
first adopters of our innovative technology and pave the way for trust
among recreational anglers who also use our products. We are proud to sponsor
FLW Outdoors and its tournament trails.”
Minn Kota trolling motors will be used on all official
FLW Tour boats, and Minn Kota will remain a visible sponsor of the EverStart
Series, Wal-Mart Bass Fishing League, Wal-Mart RCL Walleye Tour, Wal-Mart
RCL Walleye League and Wal-Mart Texas Tournament Trail.
Minn Kota will be featured in a variety of media formats
maintained by FLW Outdoors. The brand will appear on the “FLW Outdoors”
television program, which is broadcast to 65 million subscribers of the
Outdoor Life Network. It will also be publicized through FLW Outdoors Magazine
advertisements, prominence on FLWOutdoors.com, product displays at the
Family Fun Zone, signage at tournaments, angler-award programs, and inclusion
in promotional and public relations materials
“Minn Kota’s high-performance motors are exactly what
competitive anglers need to make the most of their valuable time on the
water,” said Charlie Hoover, president and CEO of FLW Outdoors. “We are
grateful for Minn Kota’s continued support of our tournament trails and
the reliable trolling motors that they produce.”
FLW Outdoors is the world’s leading marketer of
competitive fishing. It administers the Wal-Mart FLW Tour, the world’s
most lucrative bass-tournament series; the EverStart Series, the pathway
to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend
anglers. FLW Outdoors also operates the Wal-Mart Texas Tournament Trail,
the Wal-Mart RCL Walleye Tour and the Wal-Mart RCL Walleye League for weekend
anglers.
Wal-Mart and many of America’s most respected companies
support FLW Outdoors and its tournament trails. Wal-Mart has been the title
sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors
sponsors and for more information about the premier products and services
they offer, please visit FLWOutdoors.com.
For more information about Minn Kota, visit MinnKotaMotors.com.
For more information about FLW Outdoors tournaments, browse the organization’s
Web site or call (270) 252-1000.
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1999/2003
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