New guide book to be handed out at Wal-Mart Kids All-American Fishing Derbies

KETCHUM, Okla.  Nestle Waters North America has published World’s Greatest 
Fishing Tips for Kids, a waterproof booklet that is perfectly sized for 
young anglers’ tackle boxes.  All kids 6 to 16 participating in a Wal-Mart 
Kids All-American Fishing Derby -- an estimated 300,000 this year -- will 
receive the guide free of charge.  There will be an estimated 1,800 
sanctioned events taking place in communities across the country in 2004.

The eight-page guide contains cleverly written and illustrated fishing tips 
that kids can learn from as well as enjoy reading.  World’s Greatest 
Fishing Tips for Kids features Sebastian T. Bobber, the “Official 
Spokesbobber of Youth Fishing” and the mascot of the Wal-Mart Kids 
All-American Fishing Derby program.  Tips included in the guide cover such 
topics as casting, bait selection, knots and water safety.  On each page, 
the reader will also learn entertaining factoids about bottled water.

The booklet grew out of Nestle Waters North America’s sponsorship of the 
Wal-Mart Kids All-American Fishing Derby program.  “We wanted to actively 
participate in the program by offering the kids something they could really 
use,” said Chris Roehl, Wal-Mart Team Leader for Nestle Waters.  “This 
piece also provides a great vehicle to reinforce the importance and 
benefits of daily water consumption.”

In addition to being handed out at the on-water youth fishing events, the 
tips are also available on Sebastian T. Bobber’s web sitelet, Sebastian’s 
Corner, located at www.kids-fishing.com.

“A million thanks go to our partners at Nestle Waters for the vision and 
support to produce the greatest tips ever for young, beginning anglers,” 
said Daniel Johnson of Hooked on Fishing International, the organization 
that produces the hugely-successful derby program, now in its eighteenth year.

Nestle Waters North America, which markets the natural spring water brands 
of Arrowhead, Deer Park, Ice Mountain, Nestle Pure Life, Ozarka, Poland 
Spring and Zephyrhills, is just one of a group of mainstream companies 
which supports the youth fishing program.  Joining Nestle Waters and 
Wal-Mart Stores, Inc., the title sponsor of the Kids All-American Fishing 
Derby, are BAND-AID® BRAND ADHESIVE BANDAGES, Bar-S Foods Co., Berkley 
PowerBait, Berkley Trilene, DMF Bait Co., Dubble Bubble Bubble Gum, Eagle 
Claw, Edy’s Grand Ice Cream, EverStart Batteries, FishingWorld.com, 
Fujifilm, Kraft Foods, Laker Fishing Tackle, PURELL® Instant Hand Sanitizer 
from GOJO Industries, Repel Insect Repellent from Spectrum Brands and Zebco.
 

A FISHING TIP FOR KIDS FROM SEBASTIAN T. BOBBER
If you are going fishing, you should know how to swim. It could save your 
life. By the way, I’ve got some new fishing tips for you. When you get a 
minute, come visit me at Sebastian’s Corner at www.kids-fishing.com

Note to media:
For more information, contact: Gordon Holland, executive director, (918) 
782-4313, Fax, (918) 782-4324. Email, info@kids-fishing.com
 
 

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