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  • Updated: 06/08/04


    The High Liner Foods USA brand also will sponsor the online Derby Locator

    KETCHUM, Okla.  Fisher Boy®, the top-selling frozen fish stick brand from 
    High Liner Foods USA, Inc., will sponsor the Wal-Mart Kids All-American 
    Fishing Derby, the nationwide program that will help more than 300,000 
    young anglers go fishing this year.

    Through its support of the world’s largest youth fishing program, Fisher 
    Boy® will become the official sponsor of the online Derby Locator found on 
    the Kids All-American Fishing Derby website, www.kids-fishing.com.  This 
    popular website feature allows families to search a national database of 
    over 1,800 sanctioned community fishing events to locate the ones closest 
    to them.

    "We are very excited to have Fisher Boy® involved in the Wal-Mart Kids 
    All-American Fishing Derby.  It is a perfect fit!  As America's kids-brand 
    of fish sticks, Fisher Boy® delivers fun and taste to families all across 
    America.  At Fisher Boy®, kids and families are our number one focus and 
    that is in keeping with the Wal-Mart Kids All-American Fishing 
    Derby.  Kids, fishing and Fisher Boy® are a natural.  This is a great 
    team!", says Diane Devine Mizusawa, VP of Marketing at High Liner Foods, 
    maker of Fisher Boy® brand products.

    Daniel Johnson, Director of Corporate Partnerships for Hooked on Fishing 
    International, the company that produces the program, praised officials of 
    High Liner Foods USA and the Fisher Boy® brand for providing support to 
    help the program keep up with its accelerating growth.
    The youth fishing events, for kids 5 to 16, usually last a half day and 
    include fishing, a hot dog cookout, and special programs like the I Caught 
    a Fish Contest, the Fujifilm Big Fish Contest, and the Zebco Casting Contest.
    Held in all 50 states, the events are organized and staffed locally by 
    volunteer organizations including state, federal and civic agencies. 
    Qualifying adult groups receive a free kit, courtesy of the program’s 
    partners, which contains items necessary to put on a local event, including 
    event promotion materials, an organizer handbook, prizes and other sponsor 
    samples and give-aways for the kids.
    As a sponsor of the Kids All-American Fishing Derby, Fisher Boy® joins a 
    group of committed corporate partners including Wal-Mart Stores, Inc., the 
    title sponsor, plus BAND-AID® BRAND ADHESIVE BANDAGES, Bar-S Foods Co., 
    Berkley PowerBait, Berkley Trilene, DMF Bait Co., Dubble Bubble Bubble Gum, 
    Eagle Claw, Edy’s Grand Ice Cream, EverStart Batteries, FishingWorld.com, 
    Fujifilm, Kraft Foods, Laker Fishing Tackle, PURELL® Instant Hand 
    Sanitizer, Repel Insect Repellent, Zebco and Nestle Waters North America, 
    which markets the natural spring water brands of Arrowhead, Deer Park, Ice 
    Mountain, Ozarka, Poland Spring, Zephyrhills, and Nestle Pure Life

    Quick movements and high-pitched sounds scare fish. That’s why it’s very 
    important when you’re fishing to be stay still and to speak softly. I know, 
    it’s not easy to keep still and quiet when you have a fish on the line. But 
    it could help you catch another fish. Good luck and come visit me at 
    Sebastian’s Corner at www.kids-fishing.com.  I’ve got more fishing tips for 

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