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TROJAN BATTERY CO. AND MINN KOTA® FORM ALLIANCE
SANTA FE SPRINGS, CA- After nearly 80 years in business, Trojan Battery Company continues to pride itself on its strong relationships with world class manufacturers and technology leaders. It's most recent success is the new strategic alliance with Minn Kota, the world's leading manufacturer of trolling motors.
Minn Kota has asked Trojan to build and market marine batteries under an exclusive licensing agreement. The agreement allows Trojan to use the Minn Kota brand name on this special line of marine application batteries, which will be sold through its Master Distributor network as well as outdoor retailers across the country. Minn Kota will also feature the batteries in its annual catalog and on its website.
"We are incredibly excited about our partnership with Minn Kota," said Marine Market Manager Shawn Burke. "Their reputation in the marine market is superb and a perfect match for our premium-quality products," he continued. The Minn Kota by Trojan® product line-up will offer several choices for anglers looking to start their engines and run their trolling motors.
Starting batteries include the MK 24ST550, MK24ST650 and the MK24ST1000. Dual purpose batteries include the MK24DP, MK27DP, MK24AGM, MK27AGM and the MK31AGM. Deep cycle choices include the MK24DC, MK27DC and MK31DC. All of the batteries offer the durability, reliability and superior performance that are hallmarks of the Trojan brand.
"Trojan batteries have an outstanding reputation for performance and quality," said Jeff Davison, Minn Kota Brand Manager. "We think Trojan products will provide and excellent complement to our line of trolling motors, accessories, and system solutions." Minn Kota by Trojan products will be available as of January 1, 2005. All technical and warranty support will be handled by Trojan Battery Co. through a toll free phone number: 800.423.6569. For more information, please visit www.minnkotamotors.com.