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Updated: 06/22/04
SKEETER BOATS JOINS FORCES WITH FLW OUTDOORS
MINNEAPOLIS (July 1, 2004) — FLW Outdoors announced today that Skeeter
Boats will join the FLW Outdoors sponsorship lineup for the 2005 season,
beginning in January. Skeeter will join an elite group of FLW Outdoors’
boat sponsors – including Ranger, Champion and Stratos – on all six tournament
trails: Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League,
Wal-Mart RCL Walleye Tour, Wal-Mart RCL Walleye League and Wal-Mart Texas
Tournament Trail.
Skeeter, founded in 1948 by Holmes Thurmond, is
no stranger to the fishing industry or the unmistakable passion anglers
hold for their sport. Skeeter Boats has the opportunity to market to the
52 million-plus Americans who fish each year through its sponsorship of
FLW Outdoors’ 175 bass and walleye tournaments.
“Skeeter’s goal is to continue building brand
recognition among anglers, and one of the best markets for that is tournament
fishing,” said Jeff Stone, general manager and senior vice president of
Skeeter Boats. “We are proud to continue our support of competitive bass
fishing and walleye fishing and are excited to work with FLW Outdoors in
the years ahead.”
Skeeter boat owners will gain numerous benefits
through the company’s sponsorship agreement with FLW Outdoors, including
priority entry into all FLW Outdoors bass tournaments and the availability
of a Skeeter service truck at many of the tournament takeoff locations.
The Skeeter brand will also establish a presence in various FLW Outdoors
marketing and promotional materials, through on-site signage at tournament
locations, and at FLWOutdoors.com.
Skeeter-sponsored anglers have long been high-profile
competitors on various FLW Outdoors tournament trails. In fact, Team Skeeter
pro Dean Rojas of Grand Saline, Texas, has had two top-10 finishes on the
2004 FLW Tour. He finished seventh on Lake Okeechobee and sixth on Atchafalaya
Basin. Skeeter pro Alton Jones of Waco, Texas, also had a top-10 finish
on the tour this year when he placed ninth at Kentucky Lake.
“Skeeter Boats is set to help FLW Outdoors
enhance competitive fishing and continue to grow the professional side
of the sport,” said Irwin Jacobs, chairman of FLW Outdoors. “FLW Outdoors
looks forward to working with Skeeter to continue bringing our high-profile
tournaments to the next level.”
Located in Kilgore, Texas, Skeeter Boats is owned
by Yamaha, which is headquartered in Kennesaw, Ga. Yamaha is also an outboard-motor
co-sponsor of many other leading freshwater tournaments including the FLW
Tour, the EverStart Series, the Wal-Mart Bass Fishing League, the Wal-Mart
Texas Tournament Trail, the Wal-Mart RCL Walleye Tour and the Wal-Mart
RCL Walleye League.
Wal-Mart and many of America’s most respected companies
support FLW Outdoors and its tournament trails. Wal-Mart has been the title
sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors
sponsors and for more information about the premier products and services
they offer, please visit FLWOutdoors.com’s sponsor page.
For more information about Skeeter Boats, visit
www.skeeterboats.com. For more information about Yamaha Outboards, visit
www.yamaha-motor.com. For more information about FLW Outdoors tournaments,
visit FLWOutdoors.com or call (270) 252-1000.
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