Drift Sock Harness Buoy
Click
here for more info and to order on line
Church Tackles
Walleye Planer Board
Click
here for more info or to order on-line
Promotional
Team Favorites
Lodging food and more
|
Updated: 11/09/04
7 UP RENEWS SPONSORSHIP OF FLW OUTDOORS
MINNEAPOLIS (Nov. 10, 2004) — FLW Outdoors, the world’s leading marketer
of competitive fishing, announced Wednesday that 7 UP renewed its highly
successful sponsorship as the official soft drink of the Wal-Mart FLW Tour
and FLW Outdoors’ other premier freshwater tournament trails.
7 UP joined the FLW Outdoors sponsorship team in
2003 and hasn’t looked back since. For the last two seasons, 7 UP has marketed
itself to the nation’s fishing enthusiasts – more than 52 million – who
are known for their loyalty to FLW Outdoors sponsor products. 7 UP is one
of many top-shelf brands giving its support to the family-oriented sport
of fishing, helping to catapult professional fishing into the American
mainstream.
“We are proud to support FLW Outdoors for the third
year in a row,” said Frances Knipp, brand manager for 7 UP. “We look forward
to working with FLW Outdoors in the years ahead to continue to grow the
sport and reach the millions of Americans who enjoy fishing.”
The 7 UP brand will be visible on the Wal-Mart FLW
Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament
Trail, Wal-Mart RCL Walleye Tour and Wal-Mart RCL Walleye League.
During the 2004 season, 7 UP rolled out FLW Outdoors
soft-drink machines at select Wal-Mart stores across the country, a practice
that will continue during the 2005 season. As an FLW Outdoors sponsor,
7 UP will be featured in a variety of media formats – most notably the
“FLW Outdoors” television program on Fox Sports Net, which is available
in 82 million homes through its network of 20 regional sports channels.
Sponsors also benefit from prominent advertisements and news features in
FLW Outdoors Magazine and at FLWOutdoors.com. Further publicity opportunities
at FLW Outdoors include sponsor-specific product displays in the Family
Fun Zone, signage at tournaments, angler-award programs, and other promotional
and public-relations materials.
7 UP sponsors a professional angler team, and the
2004 team members included Robert Pearson of Oak Hill, Va., Mark Goines
of Shady Point, Okla., and Shad Schenck of Waynetown, Ind. Team 7 UP can
be seen on tournament waters in specially designed NASCAR-style Ranger
boats.
“7 UP has been a great partner over the last two
seasons and has become a staple for visitors who want to cool down at the
Family Fun Zone during FLW Tour event weigh-ins,” said Bill Petrowiak,
vice president of marketing and communications for FLW Outdoors. “FLW Outdoors
places a great emphasis on family, making 7 UP a perfect fit on our sponsorship
team.”
FLW Outdoors is the industry’s premier provider
of sport-fishing tournaments, including the Wal-Mart FLW Tour, the world’s
most lucrative bass-fishing circuit; the EverStart Series, known as the
gateway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers;
the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the
world’s most lucrative walleye-fishing circuit; the Wal-Mart RCL Walleye
League for weekend anglers; the Wal-Mart FLW Kingfish Tour, the world’s
most lucrative kingfish series; and the Wal-Mart FLW Redfish Series.
7 UP (www.7UP.com) is a leading brand in the beverage
portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB),
a subsidiary of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest
producers of soft drinks and premium beverages in the Americas. In
addition to 7 UP, CSAB’s brand portfolio includes Dr Pepper, Snapple, Mott’s
Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian
Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr &
Mrs Ts Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina,
Stewart’s, Nantucket Nectars and other well-known consumer brands.
Wal-Mart and many of America’s most respected companies
support FLW Outdoors and its tournament trails. Wal-Mart has been the title
sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors
sponsors and for more information about the premier products and services
they offer, please visit FLWOutdoors.com’s sponsor page.
For additional information on Cadbury Schweppes
and its products, visit www.cadburyschweppes.com. For more information
about FLW Outdoors, browse the organization’s Web site or call (270) 252-1000.
|
