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  • Updated: 11/12/04


    MINNEAPOLIS (Nov. 12, 2004) — FLW Outdoors announced Friday the addition of Mann’s Bait Company to its extensive family of sponsors. Mann’s Bait Company joins a growing list of more than 40 name brands that have contributed to making FLW Outdoors the world’s leader in competitive fishing.
        Through its multiyear sponsorship, Mann’s Bait Company will have the opportunity to introduce millions of fishing fans – an estimated 52 million Americans fish each year – to its high-quality crankbaits, soft plastics, spinnerbaits, lead lures and hollow-body baits.
        “We are extremely excited about being an FLW Outdoors sponsor,” said Frank Oelerich, president of Mann’s Bait Company. “FLW Outdoors fans are well-known for their loyalty to sponsor products. Our products are specifically designed to help serious anglers catch more fish, and FLW Outdoors provides the perfect vehicle for reaching hard-core fishermen.” 
        Mann’s lures are designed by some of the world’s best professional anglers, including 2003 Wal-Mart FLW Tour Championship winner David Dudley, 2003 FLW Tour event winner Paul Elias, 2003 Bassmaster Classic champion Mike Iaconelli, FLW Outdoors’ 2003 Land O’Lakes Angler of the Year Dan Morehead and the legendary Hank Parker.
        “Mann’s professional team has successfully participated in our tournaments for many years,” said Irwin L. Jacobs, chairman of FLW Outdoors. “Serious fishermen understand that Mann’s Bait Company only produces the highest-quality lures on the market. We are proud to be associated with the company’s superior products and to be able to promote them to competitive anglers.”
        Mann’s Bait Company currently produces a line of FLW Outdoors lures sold exclusively at Wal-Mart stores across the country. The line includes the FLW Jig, the FLW Tube, the FLW Finesse Worm, the FLW Lizard and David Dudley’s famous FLW Rabbit Dog Spinnerbait. In addition, for 2005, Wal-Mart will introduce a line of unique FLW Finesse Jigs and FLW Finesse Trailers.    
        In 2005, Mann’s Bait Company will be visible along the Wal-Mart FLW Tour, the world’s most lucrative bass-tournament series; the EverStart Series, the pathway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world’s most lucrative walleye-tournament series; the Wal-Mart RCL Walleye League for weekend walleye anglers; the Wal-Mart FLW Kingfish Tour, the world’s most lucrative kingfish series; and the Wal-Mart FLW Redfish Series. 
        Mann’s Bait Company’s sponsorship qualifies the company to have a presence at the Family Fun Zone, a free event open to the public that is held at a Wal-Mart parking lot during each FLW Tour event. The Family Fun Zone features interactive games and product displays for family members of all ages to enjoy. As a sponsor, Mann’s Bait Company will also have the opportunity to use the “Proud Sponsor of FLW Outdoors” logo on its products. 
         Mann’s Bait Company, a leading lure manufacturer, produces a broad range of fish-catching products for both freshwater and saltwater markets. All Mann’s lures are 100-percent made in America.
        FLW Outdoors is the industry’s premier provider of sport-fishing tournaments. Wal-Mart and many of America’s most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com’s sponsor page

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