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Updated: 11/12/04
FLW OUTDOORS REACHES AGREEMENT ON MULTIYEAR SPONSORSHIP WITH MANN’S
BAIT COMPANY
MINNEAPOLIS (Nov. 12, 2004) — FLW Outdoors announced Friday the addition
of Mann’s Bait Company to its extensive family of sponsors. Mann’s Bait
Company joins a growing list of more than 40 name brands that have contributed
to making FLW Outdoors the world’s leader in competitive fishing.
Through its multiyear sponsorship, Mann’s Bait Company
will have the opportunity to introduce millions of fishing fans – an estimated
52 million Americans fish each year – to its high-quality crankbaits, soft
plastics, spinnerbaits, lead lures and hollow-body baits.
“We are extremely excited about being an FLW Outdoors
sponsor,” said Frank Oelerich, president of Mann’s Bait Company. “FLW Outdoors
fans are well-known for their loyalty to sponsor products. Our products
are specifically designed to help serious anglers catch more fish, and
FLW Outdoors provides the perfect vehicle for reaching hard-core fishermen.”
Mann’s lures are designed by some of the world’s
best professional anglers, including 2003 Wal-Mart FLW Tour Championship
winner David Dudley, 2003 FLW Tour event winner Paul Elias, 2003 Bassmaster
Classic champion Mike Iaconelli, FLW Outdoors’ 2003 Land O’Lakes Angler
of the Year Dan Morehead and the legendary Hank Parker.
“Mann’s professional team has successfully participated
in our tournaments for many years,” said Irwin L. Jacobs, chairman of FLW
Outdoors. “Serious fishermen understand that Mann’s Bait Company only produces
the highest-quality lures on the market. We are proud to be associated
with the company’s superior products and to be able to promote them to
competitive anglers.”
Mann’s Bait Company currently produces a line of
FLW Outdoors lures sold exclusively at Wal-Mart stores across the country.
The line includes the FLW Jig, the FLW Tube, the FLW Finesse Worm, the
FLW Lizard and David Dudley’s famous FLW Rabbit Dog Spinnerbait. In addition,
for 2005, Wal-Mart will introduce a line of unique FLW Finesse Jigs and
FLW Finesse Trailers.
In 2005, Mann’s Bait Company will be visible along
the Wal-Mart FLW Tour, the world’s most lucrative bass-tournament series;
the EverStart Series, the pathway to the FLW Tour; the Wal-Mart Bass Fishing
League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart
RCL Walleye Tour, the world’s most lucrative walleye-tournament series;
the Wal-Mart RCL Walleye League for weekend walleye anglers; the Wal-Mart
FLW Kingfish Tour, the world’s most lucrative kingfish series; and the
Wal-Mart FLW Redfish Series.
Mann’s Bait Company’s sponsorship qualifies the
company to have a presence at the Family Fun Zone, a free event open to
the public that is held at a Wal-Mart parking lot during each FLW Tour
event. The Family Fun Zone features interactive games and product displays
for family members of all ages to enjoy. As a sponsor, Mann’s Bait Company
will also have the opportunity to use the “Proud Sponsor of FLW Outdoors”
logo on its products.
Mann’s Bait Company, a leading lure manufacturer,
produces a broad range of fish-catching products for both freshwater and
saltwater markets. All Mann’s lures are 100-percent made in America.
FLW Outdoors is the industry’s premier provider
of sport-fishing tournaments. Wal-Mart and many of America’s most respected
companies support FLW Outdoors and its tournament trails. Wal-Mart has
been the title sponsor of FLW Outdoors since 1997. For a complete list
of FLW Outdoors sponsors and for more information about the premier products
and services they offer, please visit FLWOutdoors.com’s sponsor page
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