Toyota Joins MWC as Official Truck Sponsor
Minnetonka, MN – Toyota Trucks has joined the MWC as
the official tow vehicle of the World’s premier team-format
walleye fishing circuit – the Masters Walleye Circuit.
Toyota has had a number of SUVs and several trucks in their
line up over the years; but the new Tundra for 2007 will be
a tow vehicle that will not only tow the anglers’ 4,000-5,000
pound Ranger Boat rig, but the 10,000 pound MWC tournament trailer
rig.
“The new Tundra will be a truck to rival any other tow
vehicle,” shared Kristine Houtman, director of the MWC.
“We travel with a 26-foot tournament trailer loaded with
our stage, scales, fish handling tanks and all of our computer
equipment for running the tournament – and we need a serious
tow vehicle. The new Toyota Tundra will do that for us.”
Toyota plans to wrap the new official Tundra with state-of-the-art
MWC/Toyota graphics.
“We know how many trucks the MWC anglers own –
and we want them to seriously consider Toyota the next time
they are in the market to purchase a new truck,” shared
Donna Peplansky, Toyota Heartland Strategy Manager. To that
end, Toyota is offering a contingency pay-back program for the
anglers in the MWC.
For each qualifying tournament during the season, including
the exhibition tournament and Walleye Madness, there will be
a $1,000 cash bonus “Toyota Angler Award” for the
top finishing Toyota Truck owner towing his tournament rig with
a 2006 or newer Toyota truck. The bonus will grow to $2,500
for the Championship – which will start at the Fall 2006
Cabela’s MWC World Walleye Championship in Prairie du
Chien. “We are happy to offer this contingency cash as
an added incentive for anglers who drive Toyota Tundras,”
offered Peplansky.
“As a professional angler, I’ve been using a Toyota
truck for my tow vehicle for the last 4 years – and I
love it,” shared Pat Neu, from Forestville, Wisconsin.
“The Tundra is the best truck I have ever owned and I
have owned several other brands. The Tundra can compete with
any other truck; just test drive one to see. Toyota’s
engineering gives the Tundra the torque, power and performance
that will out tow the competition.” Neu is a big fan of
the Tundra – owning two – one for himself and one
for his wife. “She wouldn’t give her Toyota Tundra
up anymore than I would! She loves it, too,” shared Neu.
Over 80 percent of the parts of a Toyota Tundra are made in
America, and Toyota Tundra is assembled in Indiana now and will
expand to their new plant in Texas in 2007. Toyota has made
a strategic decision to come to the best place in the world
for the best workers in the world….America…to make
their trucks. Their new state-of-the-art facility is opening
just outside of San Antonio, Texas.
Cabela’s is the title sponsor for the Masters Walleye
Circuit. Official Sponsors are Lindy Legendary Tackle, Mercury
Motors, Outdoor Life Network (OLN), Ranger Boats, MotorGuide,
Lowrance Electronics, the North American Fishing Club and now
Toyota. Associate sponsors are Salmo Performance Lures, Panther
Marine-Tech Products, Tommy Docks, The Inhibitor, Food Source
Lures, Ice Armor, Pennzoil Marine, Farm and City Insurance Services
and Walleye Central
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