In-Fisherman Discontinues Professional Walleye Trail in 2009
Company Plans Future Investments in Walleye-Focused Media
Baxter, MN (August 5, 2008)—In-Fisherman, a division of
InterMedia Outdoors, Inc., today announced that it will discontinue
operation of the Professional Walleye Trail (PWT) after the
2008 season. The PWT started with a single event in 1989 and
grew to become North America’s most prestigious walleye
tournament series.
During the past 19 years the PWT served as a proving ground
for new tackle and marine equipment and the birthplace for innovative
tactics that have made anglers across the country more successful.
Along the way the PWT has awarded millions of dollars in cash
and prizes to thousands of professional and amateur participants.
However, sponsorship support no longer covers event expenses,
and angler participation has declined in recent years.
Announcing the decision, In-Fisherman Publisher Steve Hoffman
said, "This was a difficult decision for us, but in the
end we felt that the PWT was no longer an effective way for
us to serve the dedicated angler, which is our core mission
at In-Fisherman.”
The PWT has three events remaining in its 2008 schedule culminating
in the 2008 PWT Championship Shootout on October 16-18 in Hudson,
Wisconsin, with a first-place purse of $50,000.
Going forward, InterMedia Outdoors will continue to invest
in walleye-focused media including additional editorial content
in Walleye In-Sider magazine, content and functionality improvements
in WalleyeFan.com, the launch of a new television series “Walleye
In-Sider” which will begin shooting in October and will
debut in the fourth quarter of next year, and the development
and launch of a fully redesigned In-Fisherman website with content
devoted to walleyes and virtually every other freshwater fish.
Hoffman added, “We’re very excited about our new
print, online and television endeavors, and are confident that
we will not only teach millions of anglers how to catch more
and bigger walleyes, but will continue to help our advertisers
sell more product.”
About In-Fisherman
For over thirty years, In-Fisherman has been the communications
leader in the freshwater fishing industry through the integration
of publications, television, radio, books, videos, DVD’s
and the Internet. In-Fisherman publications include In-Fisherman
and Walleye In-Sider magazines; plus six annuals, Walleye Guide,
Catfish In-Sider Guide, Bass Guide, Ice Fishing Guide, Pike
& Muskie Guide, and coming in 2009 the Panfish Guide. The
In-Fisherman Library consists of over 19 educational fishing
books and 95 instructional fishing DVD's and videos. In-Fisherman
Television airs 52 weeks a year on Outdoor Channel, Outdoor
Channel 2HD, Fox Sports Net, The Sportsman Channel, Wild TV,
and select broadcast markets. In-Fisherman Radio airs 6 days
a week to over 420 stations nationwide. In-Fisherman’s
website can be found at www.in-fisherman.com <http://www.in-fisherman.com/>
.
About InterMedia Outdoors
InterMedia Outdoors, Inc. is the leading multimedia company
exclusively serving the information and entertainment needs
of outdoors enthusiasts, with the largest network of websites
dedicated to hunting, shooting and fishing; a portfolio of 17
magazines including powerful brands such as Guns & Ammo,
Petersen’s Hunting, Fly Fisherman, and Florida Sportsman;
syndicated radio programming; 11 market-leading television productions,
the largest library of outdoors television programming and The
Sportsman Channel, the only television network 100% dedicated
to hunting, shooting and fishing.
CONTACT: Patty Harrison, In-Fisherman, 218-824-2538, patty.harrison@imoutdoors.com
<mailto:pa tty.harrison@imoutdoors.com>
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