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Plymouth, WI – February 24, 2009. AIM™ is pleased to announce that
Navionics®, the industry leader in electronic charts,
has committed their support to the AIM Pro Walleye Series™.
“The affiliation with AIM is a natural extension
of Navionics’ core business of developing high-definition
fishing maps, essential to successful tournament fishing”,
said Jeff Brodeur, Navionics sales manager for the HotMaps
product line.
Several years ago, Navionics made a commitment to provide
anglers with the best available freshwater fishing data
and deployed its own survey crews on the most popular tournament
lakes in the country resulting in exclusive high-definition
lake maps, including maps for the four AIM™ tournament
lakes; Saginaw Bay, Green Bay, Lake Oahe and Lake Winnibigoshish.
Over 700 high-definition lake maps, and over 14,000 total
lakes, are now available in Navionics 2009 editions of its
HotMaps Premium and HotMaps Platinum lake map products.
Scott Matheson, AIM™ President and CEO stated, “We
are proud to have Navionics on board with us, their cutting
edge products and attention to details that make a difference
to all anglers’ stems from a genuine desire to be
the best, and not settling for second.”
Navionics high-definition lake maps offer anglers up to
1’ contours, and in its HotMaps Platinum edition;
3D bottom views, top down photo/map overlay, and panoramic
lake pictures. “With the greatest number of lakes,
unmatched charting accuracy, and 3D bathy, HotMaps Platinum
freshwater lake maps are unrivaled,” says Brodeur.
These products are designed to help all types of anglers
find the structure and transitions such as reefs, drop-offs,
vegetation, humps and holes that hold fish.
Navionics’ pro staff manager Rochelle Chouinard adds
“The feedback we hear all the time from professional
anglers is that Navionics cartography has changed the way
they fish. Being able to locate the structure that holds
walleye is key to catching more fish and, in turn, cashing
more checks. But you don’t have to be a pro to benefit
from this technology. The tournament format that AIM has
developed helps Navionics reach a larger audience, so that
weekend anglers can get more out of their time on the water.”
Anglers Insight Marketing, LLC (AIM) is an angler owned
organization dedicated to lead the fishing industry in competitive
angling through the insight and knowledge of its owners
who are predominantly participants in the sport.
Further information about AIM™, registration for
tournament events, as well as updates about tournaments
can be found at the AIM web site: www.aimfishing.com.
# # #
For more information, contact:
Scott Matheson
President and CEO
Anglers Insight Marketing LLC
PO Box 110
Plymouth, WI 53073
Office: 920-526-3399
e-mail smatheson@aimfishing.com
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