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RCL + Operation Bass signs Mercury
Marine as new Outboard Sponsor
RCL + Operation Bass signs Yamaha
Marine as new Outboard Sponsor
RCL + Operation Bass signs MinnKota
as new Sponsor
RCL
announce new tournament circuit 12/21/00
Scott
Glorvigen nails down Walleye fishing's Richest tournament
Championship
field cut to six Illinois's John Campbell leads the way
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30 Pro-Anglers
Top
30 Co-Anglers
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Fish Winners Co-Angler side
The RCL
What a show by Randy Tyler
Press
Release June 20,2000
Contact
Information
Sponsors
Contact Information
Operation Walleye
88 Moors road
Gilbertsville Kentucky 42044
Phone 270-36205225
Fax 270-362-9856
website www.operationwalleye.com
Tournament director Sonny Reynolds
E-mail Sonny
Reynolds
Sponsors
For additional information, please contact:
Brian G. Sayner, Vice President, Communications, (270) 362-5212
Dave Washburn, Communications Specialist, (270) 362-5213
FOR IMMEDIATE RELEASE
ON
BOARD TO SPONSOR WAL-MART FLW TOUR
GILBERTSVILLE, Ky. (Jan. 22, 2001) — Minn Kota, the world’s leading
manufacturer of bow- and transom-mount trolling motors, has joined Operation
Bass, the nation’s premier bass tournament organization, as the exclusive
trolling motor sponsor of the $4.4 million Wal-Mart FLW Tour bass fishing
series.
The company has also signed on as a sponsor of the $2.5 million EverStart
Series and $5.7 million Wal-Mart Bass Fishing League as well as the newly
formed $1 million Texas Tournament Trail and $2.9 million Wal-Mart
Walleye Series. All told, Minn Kota will sponsor 149 bass and walleye fishing
tournaments across the United States.
“At Minn Kota we have been driven to improve the fishing experience
by offering high quality, innovative products,” said Kelly Grindle, vice
president of Minn Kota. “Our sponsorship of these world-class fishing tournaments
is a natural extension of that principle. It is an ideal way for us to
add value to our product line by supporting the passions of our customers.”
Grindle said that Minn Kota plans to use the sponsorship as a platform
to promote its full line of motors including its most recent new product,
GenesisÒ.
“Minn Kota is a superb company with the most well known brand name
in the trolling motor business,” said Irwin L. Jacobs, chairman of Operation
Bass. “We are honored to have them join our group of industry leading sponsors.”
Minn Kota bow-mount electric motors will be featured on the official
FLW Tour and EverStart Series boats used during televised events that are
broadcast on ESPN, ESPN2 and the Wal-Mart Television Network, which is
featured in 2,400 stores nationwide. Minn Kota will also receive exclusive
ad placement within the broadcast and in Bass Fishing magazine, the official
publication of Operation Bass.
Minn Kota will be able to capitalize on marketing synergies and cross
promotions with other Operation Bass sponsors including Wal-Mart, CITGO,
Mercury Marine, Yamaha and Ranger Boats. The company will also use interactive
displays in the popular FLW Tour Family Fun Zone that is set up in the
Wal-Mart parking lot at each tour stop. The Family Fun Zone is an outdoor-themed
festival that enables sponsors to promote products to thousands of consumers
in an unconventional, entertaining way.
“The Fun Zone provides us with a unique opportunity to build
personal relationships with potential customers in this industry leading
tournament series,” Grindle said. “It’s an opportunity to build the kind
of relationship that will influence future product purchases for years
to come.”
Bass fishing is the most popular type of fishing among the nation’s
55 million anglers. According to the U.S. Fish and Wildlife Service the
number of days annually spent fishing for bass among anglers 16 and older
has increased 21 percent since 1991 to 196 million. Research also shows
that bass anglers are, on average, wealthier and more educated than the
U.S. population as a whole, making the group a prime consumer base for
Minn Kota.
Anglers in general spend nearly $40 billion annually in pursuit of
their sport. This number represents a 37 percent increase since 1991 and
signals an impressive opportunity for traditional industry sponsors and
non-endemic sponsors alike.
“Anglers are passionate about their sport and extremely loyal to the
companies and brands that support it,” Jacobs said. “Sponsoring events
such as ours should have a tremendously positive influence on consumer
purchases of specific brands.”
To date, Operation Bass has assembled what is arguably the strongest
lineup of sponsors in professional fishing thanks to exclusive deals with
leading consumer goods companies. Sponsors of the company’s flagship Wal-Mart
FLW Tour series are ALPO Pet Foods, BFGoodrich Tires, Black & Decker,
Chevrolet, CITGO, Coleman, Energizer, EverStart Batteries, Frito-Lay, Fujifilm,
Kellogg’s, Land O’Lakes, Lowrance, Mercury Marine, Minn Kota, Pepsi, Plano
Tackle Systems, Poulan, Ranger Boats, Shop-Vac, Snickers Cruncher Bar,
Timex, US Bank, Visa, Wal-Mart, Weed Eater, Wrangler and Yamaha Outboards.
ACT II microwave popcorn is an associate sponsor.
Operation Bass and its sponsors could collectively award more than
$16 million to anglers during the 2001 Tournament season.
For more information on Operation Bass, visit www.operationbass.comor
call 270-362-4880. For more information on Minn Kota, visit
www.minnkotamotors.com.
Walleyes Inc. web site is maintained
by Randy
Tyler Fishing the In-Fisherman Professional Walleye Circuit, Masters
Walleye Circuit, RCL and the Team Walleye Circuit. All rights reserved.
Copyright 1999/2001
Please visit these site sponsors
Daiichi/Tru-Turn Hooks,
Lindy
Little Joe,
R-A.M Mounting Systems,
Ranger
boats,
Mercury Marine, Bedford
Sales , Hamby's Beaching Bumpers,
Goldeneye
Marine products, Panther
Marine Products, Webfoots body
sock, Bait Rigs Tackle
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